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Marketing & Promotion
2008 Marketing Campaign
Since launched, VENUES™ have always been very actively involved
in its sales & promotional activities. VENUES™ was widely
publicized in many established magazines titles.
VENUES™ also storm the market with major sales promotion at
places like MPH Bookstores, Stamford tyres outlets, Cheers at
ESSO petrol stations giving out premiums like Ambi Pur, Black
Magic tire shine and even bottles of wine from Denise The Wine
Shop.
VENUES™ was also featured during the Big Idea two days event
organized by Mediacorp at Ngee Ann City.
Power98 Carvival 08
VENUES™ was one of the official sponsor for the 2008 CARVIVOR
RALLY event hosted by Power98FM. We sponsored more than 500
books of VENUES™ in this particular event. And we received lots
of "Thumbs up" for the amazingly interesting and useful product
that we have. Power98FM is a dynamic English radio station with
an average listenership of over 321,000 weekly. Exclusive in all
camps and SAFRA Clubs with 355,000 listeners on a weekly basis.
We definitely gave a big boost to our advertisers business
in 2008.
We got an island-wide media coverage of 30 time slots for 30
seconds radio commercial spots, 2 time slots of 90 seconds DJ
Open Talk from 5pm- 7pm. Every drivers got to know about
VENUES™ instantly.
On the event day, all Carvivior participants were given a FREE
copy of VENUES™ street directory to drive around Singapore and
search for different checkpoints. On the same day, we also run
our 1-for-1 VENUES™ street directory exchange programme at
Old School located at Mount Sophia and Tampines Safra.
2009 Launch Campaign
We invested in a full color quarter page advertisement in the
Today Newspaper. VENUES™ was also widely promoted in all
Cathay Cineplexes big screen advertisement and K Box
screensaver.
We also did a joint promo with 91.3FM radio station during their
soft launch to give out VENUES™ 09 street directory at Downtown
East, Pasir Ris during the pre Chinese New Year period.
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